38 Comments

awful marketing. why reinvent the wheel when we already have miller lite?

Expand full comment
author

LOL

Expand full comment

This beer deserves the Bud Light treatment 😂

Expand full comment

My town is the tip of the spear for removing PFAS from water and treating wastewater. Today we discussed using treated wastewater as drinking water instead of putting it back into the ground. It's gonna happen!

Expand full comment

Why not put it in the ground for the extra cleaning and filtration? This will help maintain the aquifers. Then you can still use clean water from tested wells, which will not have the stigma of wastewater.

Expand full comment

We live in top of our water supply. Our sole source aquifer provides our drinking water (we live on a sandy spot of land when you dumb it down) and when we treat our wastewater, we dump the effluent back into the soil. So this effluent eventually

builds up in the soul and the soul can only handle so much. The thought being we could turn this clean "dirty" water back to our public water supply pipes. This way we are paying less to suck the water out of the ground and cleaning it (it's polluted in the ground) to provide it again. We had a plume of PFAS pollute our drinking wells. Our town started filtering

water supplies (insert lots of millions of dollars to do this). We are the tip of the spear for testing and treating for PFAS. We are waaaayyy ahead of the curve for that. The federal government just released a month or so ago, new regulations for testing and then treating public drinking water. There is a lot to understand when you live in top of your water. Probably other towns and cities have similar problems and I am not knowledgeable in those situations. But we don't have access to more water. So if our aquifer goes dry or can't produce enough, well drinking our dirty water might be a solution because we filter our water to PFAS, manganese,.copper, we use UV filters to kill and purify the water. Time will tell. Perception would be a big sticking point obviously.

Expand full comment

That's a tough spot to be in KTon, but it sound like you are making the best of it. Do you have any saltwater intrusion issues or are you far enough away from the coast? Have you guys had any success with Microbes? https://cen.acs.org/environment/persistent-pollutants/microbes-save-us-PFAS/99/i10 .

Expand full comment

I had not heard of this. Currently, our drinking water goes through multiple steps of filtration. The PFAS is removed using carbon filters, like a massive brita liter. Problem is, the carbon gets tapped out. Then the carbon is removed, trucked to Utah or some other facility not local to us, to have it heated up to extremely high heat to remove the PFAS and the carbon is reused. It is crazy! Good business to get into since the feds are requiring many many many eater supplies to be tested for PFAS and then the result will be treatment! Cha ching!

Expand full comment

"Complex flavor" ;-(

Expand full comment
author

I know it's awful but thank you for making me laugh, John :)

Expand full comment

I heard it has a funky aftertaste 😂

But seriously, why do this... Waste the energy to recycle water that gets recycled already by nature....

Reinventing the wheel.

Expand full comment

To be fair, there is a reason that beer has been so popular in the world for a long time. Beer brewing cleared up the water that would otherwise be a health hazard. My ancestors started the day with a beer and a raw herring. Yuk.

Some of the 'sewage to mouth' schemes already exist in my Netherlands. One of the main problems they run into is how to filter the drug remains from the water. Antibiotics, anti-depressants and the hormones from birth control are all left in the 'cleared' water at significant levels, simply because the privatized water companies say it is too expensive to get rid of them.

And with private water we are (again) back to the core of the matter.

My Netherlands has been at the legal center of decades of scheming to privatize all the world's sweet water supplies. The Hague has its own international 'water courts' specialized in water disputes. Even the Dutch King is a self titled 'water management expert' in which capacity he organizes all kind of shady global water forums.

It's money, simple greed. In order to make all that privatized water really profitable, the price has to go up. The best way to make price go up is by making a commodity (appear) scarce. This is where sewage-to-mouth comes in.

Force people to rely on a expensive closed-loop system that is privately owned and you can ask any price you want. No to mention; you can add anything you want to the water as well.

Expand full comment
author

You nailed it!

Expand full comment

Tessa I had a stretch of time after reading the headline $hit Appeal and before I could read it. A joke popped into my mind I thought I would share with you.

Three Great Resetters walked into a bar.

No one knows what happened after that.

Expand full comment

Hey waiter, can I have an insect swimming in my beer please!

Expand full comment
author

Your comment takes the prize. :)

Expand full comment

Free beers all round!

Expand full comment

For some reason "stupid idea" comes to mind. Trying not to be critical.... I imagine the environmental and energy cost of using bad water instead of clean water is pretty high too. Seems the simple solution is don't make beer in areas where there is no good water supply.

Expand full comment

"Reuse Brew" - a marketing test to see if the plebes will actually drink that sh*t when they know what it is. If not, they'll be more discreet (just lie) next time.

I'm sure it has been filtered and probably some parts of some of what's disgusting have been removed. I'm sure that's not to any real, conscientious standard.

But of course, not surprised ...

Expand full comment
author

I know! Reuse Brew is such a choice of brand name!

Expand full comment

Yum, in Australia beer is referred to as piss so they must have seen it coming.

If they sufficiently control the filtration there will be no hangovers thanks to all the painkillers, no vitamin deficiencies & no infections thanks to an abundant supply of readily available vitamins & antibiotics therein.

Thanks again Klaus we can have beer & insects every Friday to celebrate the remarkable advances that have been made for the public’s health & overall well being.

Maybe, they will provide us with a woke soldier or police officer as a drinking partner to hold a gun to our heads to make sure we don’t spill a drop as there can’t be waste.

Expand full comment
author

Now, that's a business strategy to ensure product uptake and absorption! :) Just a few steps from medical mandates to your proposition here!

Expand full comment

They are already on to it. Look up Cyancobalamin B12 which is common in multivitamin tablets - it is a sewage waste byproduct. Methylcobalamin is the safe natural choice

Expand full comment

What's next? Soylent Green? The Human Centipede edition of Twister?

Expand full comment

Wow, I’m not a beer fan but this idea sounds like 💩

Expand full comment
author

You have a point there :-)

Expand full comment

Nope 👎

Expand full comment

In fairness, all water is treated wastewater. Fish pee and poop in rivers, and sewage and other stuff goes into rivers. Treatment plants already take the steps described in the article, so there's no need to take those steps in a 'retail' way. It would be hugely expensive, only salable to rich enviro fanatics who probably don't touch alcohol anyway. They only use "high-class" CIA-approved drugs like LSD, not peasant drugs like beer.

Expand full comment
author

True, but like I said in the article, when nature does it, it has much better energy to it. This one is just sheer contempt!

Expand full comment