This story is about my conversation with Igor Chudov. I was very excited to interview Igor. Many of us love his work but Igor doesn’t do a lot of interviews—and you know me, I am always interested in the soul, in the spark, in the fascinating things about the person. I want to understand the internals, one’s unique gifts for the world—all those things that make us irresistibly lovable and interesting to talk to.
And Igor is without a doubt a very gifted and interesting person! Which is to say, our conversation was fun. We talked about life, Igor’s journey, virtual walks on the virtual beaches that neither of us cares for, and of course the World Economic Forum and their wretched “battle” for our brains.
Let’s start with the World Economic Forum and the brain.
Your brain
Igor has written an extensive article—that I highly recommend—about the battle…


