Tessa Fights Robots

Tessa Fights Robots

First the Great Reset, and Now Happytalism

"You will own nothing," etc.

Tessa Lena
Jun 18, 2021
∙ Paid

Here is the analytical article I’ve been promising forever (with huge thanks to Mary Otto-Chang who pointed me in this direction and who has been researching this topic for a while.)

A screenshot of illienglobal.com/, linked in the image

This story is about happytalism. Due to the vast amount of information, this is part one of the series.

“Happytalism” is a very tricky word that hasn’t gotten much attention yet—but we may start hearing about it shortly.

It’s a branding term that sweetly refers to the same transhumanist framework of the Fourth Industrial Revolution and the Great Reset (where real estate ownership is concentrated, where living beings are reduced to “digital twins” managed through the blockchain, and where we “own nothing” and eat bugs).

“Happytalism” is a piece of marketing language that lives together with “green and sustainable development,” “racial equity,” “inclusivity, “climate justice,” “building back better,” and so on.

Speaking of bugs, I can’t resist.

User's avatar

Continue reading this post for free, courtesy of Tessa Lena.

Or purchase a paid subscription.
© 2026 Tessa Lena · Publisher Terms
Substack · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture