This hologram show came to life courtesy of the advertising agency called F5 Shanghai, to “spread Pfizer’s expertise in very unforgettable ways.”
1,000 drones formed symbols, and thus acted like a health tips pictogram projected in the sky. Health tips could be seen by villagers and those who lived miles away. Pfizer also worked closely with the local health government to ensure that the symbols were truly relevant, customized, and useful to all villagers. There were six health tips — one for every member of the family — baby, child, mother, father, grandfather, and grandmother. During the performance, a narrator on-ground also provided more details to the audience about what the health symbols represented. There were also speeches to let people know more about Pfizer’s mission, the objective of the campaign, and how everyone can benefit from Pfizer’s innovative spirit, no matter where they lived.
